Press & Brand Kit | Sacred Hive
Press · Brand

Press pack

Logos, colour, type, the rules that go with them, approved photography and copy you can paste straight into a listing. Take what you need — you do not have to ask us first.

Founded
2017Nashville, Tennessee
Legal name
Sacred Hive LLCWrite it “Sacred Hive”
Founder & CEO
Jered ArdryDylan Ball, Director of Operations
Properties
Sound HavenEternal NYE · Dubaween · Hive Vibes
Press contact
info@sacredhiveofficial.comWe answer every message
Logos

Three lockups

Sacred Hive stacked lockup
Primary logo

Stacked lockup

Mark over wordmark. Use this wherever there is room for it.

Vector · SVG
Raster · PNG, transparent

Artwork ratio 531 × 444. Purple PNGs are in the ZIP.

Sacred Hive honeycomb mark
Icon

Honeycomb mark

Avatars, favicons, stamps, merch, and anywhere the name is already on the page.

Vector · SVG
Raster · PNG, transparent

Artwork ratio 504 × 444. Purple PNGs are in the ZIP.

Sacred Hive wordmark
Type only

Wordmark

Tight horizontal spaces: footers, sponsor rows, banner ends.

Vector · SVG
Raster · PNG, transparent

Artwork ratio 1151 × 133. Purple PNGs are in the ZIP.

Designers and printers: the Illustrator master is in the kit as .ai, .eps, .pdf and a raw .svg export, with all three lockups on one artboard — sacred-hive-master.ai (226 KB), .eps (2.2 MB), .pdf (221 KB). The currentColor SVGs inherit the CSS color of their container, which is the quickest way to drop the logo into a web page.

The stacked lockup with its clear space marked
Clear space & minimum size

Give it room.

Keep clear space on all sides equal to the height of one hexagon cell in the mark. Nothing sits inside that — not type, not a page edge, not another logo.

Mark
24 px0.25 in wide
Lockup
90 px1 in wide
Wordmark
120 px1.25 in wide
Colour

Dark first

A Sacred Hive page, flyer or ad starts on Void black and stays there. Bone carries the text. Hive Purple is the one accent — a link, an active state, a label, a single highlight per layout. It is not a fill colour for large areas.

Hive Purple

HEX
#A06BFF
RGB
160, 107, 255
CMYK
37, 58, 0, 0

The single accent. Links, active states, small labels, one highlight per layout.

Deep Violet

HEX
#7B2CBF
RGB
123, 44, 191
CMYK
36, 77, 0, 25

Sits under Hive Purple in gradients and pressed states. Never on its own.

Void

HEX
#0A0A0C
RGB
10, 10, 12
CMYK
17, 17, 0, 95

The background. The brand is dark first and stays dark.

Panel

HEX
#131316
RGB
19, 19, 22
CMYK
14, 14, 0, 91

Raised surfaces and cards.

Panel Light

HEX
#1C1C21
RGB
28, 28, 33
CMYK
15, 15, 0, 87

Inputs, wells, hover surfaces.

Bone

HEX
#F3F3F5
RGB
243, 243, 245
CMYK
1, 1, 0, 4

Text and the white logo. Deliberately not pure white.

Ash

HEX
#B4B4BD
RGB
180, 180, 189
CMYK
5, 5, 0, 26

Secondary text.

Slate

HEX
#7C7C88
RGB
124, 124, 136
CMYK
9, 9, 0, 47

Tertiary text and disabled states.

CMYK values are straight conversions from RGB. For anything printed at scale, email us and we will match on press.

Typography

Two typefaces

Sacred Hive
Headings, body copy and interface. ABCDEFGHIJKLM 0123456789

Archivo

Weights 400–900, variable  ·  Width 100–125
Headings weight 800, width 108, letter-spacing −0.02em
Licence Open source, free from Google Fonts

Get Archivo

SOUND HAVEN · 2026
Labels, dates, venues and buttons. ABCDEFGHIJKLM 0123456789

IBM Plex Mono

Weights 400, 500  ·  Case uppercase
Tracking 0.14–0.18em
Licence Open source, free from Google Fonts

Get IBM Plex Mono

The logo wordmark is neither of these. It is drawn artwork and cannot be set from a font — always use the supplied files rather than typing “Sacred Hive” and hoping. Fallback stacks: system-ui, -apple-system, "Segoe UI", Helvetica, Arial, sans-serif and ui-monospace, SFMono-Regular, Menlo, Consolas, monospace.

Usage

The short version

Do

  • Use the white logo on Void black, or on a photograph dark enough to hold it.
  • Use the black logo on Bone or on white.
  • Reach for the vector files for print and for anything above roughly 600 px.
  • Put the logo on a solid panel when the photo behind it is busy.
  • Write it “Sacred Hive” — two words, both capitalised.
  • Use “Sound Haven”, “Eternal NYE” and “Hive Vibes” as two words each; “Dubaween” as one.

Do not

  • Recolour the logo outside white, black and Hive Purple.
  • Add a shadow, glow, bevel, outline or gradient to it.
  • Stretch, squash, rotate or skew it.
  • Rebuild the wordmark by typing it in a font.
  • Split the mark from the wordmark inside a lockup, or change the gap between them.
  • Put the white logo on a light background, or the black one on a dark background.
  • Box or badge the logo in anything that is not in this kit.
Boilerplate

Copy you can paste

One line

18 words

Sacred Hive is an independent bass music promoter producing club nights, warehouse shows and festivals in Nashville since 2017.

Short

44 words

Sacred Hive is an independent bass music promoter based in Nashville, Tennessee. Founded in 2017, it produces club nights, warehouse shows and festivals across the Southeast, including Sound Haven and Eternal NYE, and runs the Hive Vibes harm reduction crew at every event.

Long

108 words

Sacred Hive is an independent bass music promoter based in Nashville, Tennessee, founded in 2017 by Jered Ardry. The company produces club nights, warehouse shows and festivals across Nashville and the Southeast, booking its own rooms, sound and lineups rather than working as a buyer for others. Its properties include Sound Haven, an annual outdoor bass music festival; Eternal NYE, a two-night New Year's run at the Orlando Amphitheater produced with Primal; and Dubaween, a Nashville Halloween costume party held on the night itself each year. Sacred Hive books Funktion One and HSD Sound systems as standard, and staffs every event with its Hive Vibes harm reduction crew.

The properties

Reference
  1. Sound Haven

    An annual outdoor bass music festival, and the one the year is built around. soundhavenfestival.com

  2. Eternal NYE

    Two nights over New Year’s at the Orlando Amphitheater, produced with Primal.

  3. Dubaween

    A Nashville Halloween costume party, on the night itself, every year. dubaween.com

  4. Hive Vibes

    The harm reduction crew that works every Sacred Hive event. Its logo is in the kit under subbrand/ and is for harm reduction and welfare content, not as a stand-in for the Sacred Hive logo.

Photography

Approved images

All photos · 4.6 MB
Eternal NYE, Orlando Amphitheater
Eternal NYE, Orlando Amphitheater JPG
Nashville club show
Nashville club show JPG
Crowd under red lasers
Crowd under red lasers JPG
Front of house at a Sacred Hive night
Front of house at a Sacred Hive night JPG
Warehouse show
Warehouse show JPG
Sound Haven, main stage
Sound Haven, main stage JPG
Fire performance at Sound Haven
Fire performance at Sound Haven JPG
Dubaween, Nashville
Dubaween, Nashville JPG
Live painting at Sound Haven
Live painting at Sound Haven JPG

Credit “Photo courtesy of Sacred Hive” unless we have named a photographer in a caption. These are cleared for editorial coverage of Sacred Hive and its events, and for partners and venues promoting a show we are part of. They are not cleared for advertising elsewhere, merchandise, AI training or resale. Crop for layout, adjust colour, but do not alter what is in the frame. More from the floor is in the gallery.

Social & sub-brand

Avatars, covers, Hive Vibes

Avatar

Avatar

The mark on Void black. The profile picture to reach for by default. 512 px also in the kit.

PNG 37 KB
Round avatar

Round avatar

For anything that crops to a circle. 3000 px.

PNG 251 KB
Square badge

Square badge

The name set inside the honeycomb. 3000 px.

PNG 492 KB
Cover / banner

Cover / banner

Header image at 2460×1080.

PNG 264 KB
Honeycomb pattern

Honeycomb pattern

The tiling pattern, for backgrounds and fills.

PNG 85 KB
Hive Vibes

Hive Vibes

The harm reduction crew. Use for welfare content, not in place of the Sacred Hive logo.

PNG 159 KB
Contents

What is in the ZIP

FolderWhat it holds
README.txt The whole of this page as plain text — boilerplate, palette, type, rules and photo captions — so the kit reads on its own once it leaves this site. Read it
logo/svg/ The three lockups in white, black, Hive Purple, and a currentColor version for the web. Vector, so they scale to anything.
logo/png/ The same three lockups as transparent PNG, in three colours and three sizes each.
vector/ The Illustrator master as .ai, .eps, .pdf and a raw .svg export. For designers and printers.
social/ Avatars at 512, 1024 and 3000 px, round and square, a 2460×1080 cover, and the honeycomb pattern for backgrounds.
subbrand/ The Hive Vibes logo, for harm reduction and welfare content.
photos/hi/ The approved photography at full resolution, JPEG.
photos/web/ The same images smaller, as WebP, for fast-loading web use.
Permission

What you can do with this

The logos and photographs here are cleared for editorial use in coverage of Sacred Hive, its events and its artists, and for partners, venues and vendors using them in material that promotes a Sacred Hive event.

Anything else — merchandise, advertising outside an event we are part of, or any use that implies we have endorsed something — needs written permission first. Ask, and we will usually say yes.

Need something that is not here — a specific photo, an interview, a quote, artwork for a particular size — email info@sacredhiveofficial.com. We answer every message.