SACRED HIVE — BRAND KIT
=======================
sacredhiveofficial.com/press
Questions, or something you need that is not in here: info@sacredhiveofficial.com


WHO WE ARE
----------
Sacred Hive is an independent bass music promoter based in Nashville,
Tennessee, running shows since 2017. We produce club nights, warehouse
shows and festivals, book the rooms, the sound and the lineups ourselves,
and run the Hive Vibes harm reduction crew at every event.

Legal entity: Sacred Hive LLC
Founded:      2017, Nashville, TN
Founder/CEO:  Jered Ardry
Operations:   Dylan Ball, Director of Operations


BOILERPLATE — copy and paste
----------------------------
One line (18 words)
  Sacred Hive is an independent bass music promoter producing club nights,
  warehouse shows and festivals in Nashville since 2017.

Short (44 words)
  Sacred Hive is an independent bass music promoter based in Nashville,
  Tennessee. Founded in 2017, it produces club nights, warehouse shows and
  festivals across the Southeast, including Sound Haven and Eternal NYE,
  and runs the Hive Vibes harm reduction crew at every event.

Long (108 words)
  Sacred Hive is an independent bass music promoter based in Nashville,
  Tennessee, founded in 2017 by Jered Ardry. The company produces club
  nights, warehouse shows and festivals across Nashville and the Southeast,
  booking its own rooms, sound and lineups rather than working as a buyer
  for others. Its properties include Sound Haven, an annual outdoor bass
  music festival; Eternal NYE, a two-night New Year's run at the Orlando
  Amphitheater produced with Primal; and Dubaween, a Nashville Halloween
  costume party held on the night itself each year. Sacred Hive books
  Funktion One and HSD Sound systems as standard, and staffs every event
  with its Hive Vibes harm reduction crew.


PROPERTIES
----------
Sound Haven   Annual outdoor bass music festival.  soundhavenfestival.com
Eternal NYE   Two nights over New Year's at the Orlando Amphitheater,
              produced with Primal.
Dubaween      Nashville Halloween costume party, on the night itself,
              every year.  dubaween.com
Hive Vibes    The harm reduction crew that works every Sacred Hive event.


LOGO — what to use
------------------
Stacked lockup (mark over wordmark)  — the primary logo. Use it wherever
                                       there is room.
Honeycomb mark (icon only)           — avatars, favicons, stamps, merch,
                                       anywhere the name appears elsewhere.
Wordmark (type only)                 — tight horizontal spaces, footers,
                                       sponsor rows.

Colour versions: white, black, and Hive Purple (#A06BFF).
Use white on dark. Use black on light. Purple is for accents, never for
the primary logo on a press page or a sponsor row.

Files
  logo/svg/   Vector. Use these for print and anything above ~600px.
              *-currentcolor.svg inherits the CSS `color` of its container,
              which is the easiest way to drop the logo into a web page.
  logo/png/   Transparent PNG at 512 / 1024 / 2048 px wide (600 / 1200 /
              2400 for the wordmark).
  vector/     The Illustrator master: .ai, .eps, .pdf and the raw
              Illustrator .svg export. All three lockups sit on one
              artboard. For designers and printers.


LOGO — rules
------------
Clear space   Keep clear space on all sides equal to the height of one
              hexagon cell in the mark. Nothing — type, edges, other
              logos — inside that.
Minimum size  Mark:     24 px / 0.25 in wide
              Wordmark: 120 px / 1.25 in wide
              Lockup:    90 px / 1 in wide
Backgrounds   White logo on the Void black or on a photograph dark enough
              to hold it. Black logo on Bone or on white. If a photo is
              busy, put the logo on a solid panel rather than fighting it.

Do not
  - recolour the logo outside white, black and Hive Purple
  - add a drop shadow, glow, bevel, outline or gradient
  - stretch, squash, rotate or skew it
  - rebuild the wordmark by typing "Sacred Hive" in a font — the wordmark
    is drawn artwork; always use the supplied files
  - separate the mark and the wordmark within a lockup, or change the
    space between them
  - place the white logo on a light background, or the black on a dark one
  - put the logo inside a box or badge that is not in this kit


COLOUR
------
                HEX       RGB                  CMYK
Hive Purple     #A06BFF   160, 107, 255        37, 58,  0,  0
Deep Violet     #7B2CBF   123,  44, 191        36, 77,  0, 25
Void            #0A0A0C    10,  10,  12        17, 17,  0, 95
Panel           #131316    19,  19,  22        14, 14,  0, 91
Panel Light     #1C1C21    28,  28,  33        15, 15,  0, 87
Bone            #F3F3F5   243, 243, 245         1,  1,  0,  4
Ash             #B4B4BD   180, 180, 189         5,  5,  0, 26
Slate           #7C7C88   124, 124, 136         9,  9,  0, 47

Void is the background. The brand is dark first — a Sacred Hive page,
flyer or ad starts black and stays black.
Bone is the text and the white logo. It is not pure white on purpose.
Hive Purple is the single accent: links, active states, small labels,
one highlight per layout. It is not a fill colour for large areas.
Deep Violet only appears underneath Hive Purple in gradients and in
pressed states.
Ash and Slate are secondary and tertiary text. Do not use them for
anything a reader has to work at.

CMYK values are straight conversions. For anything printed at scale, ask
us and we will match on press.


TYPE
----
Archivo          Headings, body, UI. Variable, weight 400-900, width
                 100-125. Headings run at weight 800 with width 108 and
                 letter-spacing -0.02em. Free, Google Fonts.
                 fonts.google.com/specimen/Archivo

IBM Plex Mono    Labels, dates, venues, buttons, eyebrows. Weight 400-500,
                 uppercase, letter-spacing 0.14-0.18em. Free, Google Fonts.
                 fonts.google.com/specimen/IBM+Plex+Mono

The logo wordmark is not either of these. It is drawn artwork and cannot
be set from a font. Use the supplied files.

Fallback stacks
  Archivo:       system-ui, -apple-system, "Segoe UI", Helvetica, Arial,
                 sans-serif
  IBM Plex Mono: ui-monospace, SFMono-Regular, Menlo, Consolas, monospace


SOCIAL AND AVATARS
------------------
social/sacred-hive-avatar-mark-512.png         profile picture: the mark on
social/sacred-hive-avatar-mark-1024.png        Void black, square. The one to
                                               reach for by default.
social/sacred-hive-avatar-round-3000.png       round crop, large
social/sacred-hive-avatar-square-3000.png      square badge with the name set
                                               inside the honeycomb, large
social/sacred-hive-cover-2460x1080.png         cover / banner
social/sacred-hive-honeycomb-pattern-2460x1080.png
                                               honeycomb pattern, for
                                               backgrounds and fills
social/sacred-hive-honeycomb-texture-288.png   a small dim honeycomb texture.
                                               Background material, not a logo
                                               and not an avatar


SUB-BRAND
---------
subbrand/hive-vibes-logo-4500.png
Hive Vibes is Sacred Hive's harm reduction crew. Its logo is used for
harm reduction and welfare content, not as a substitute for the Sacred
Hive logo.


PHOTOGRAPHY
-----------
photos/hi/   High resolution JPEG, for print and web.
photos/web/  Smaller WebP, for fast-loading web use.

Credit "Photo courtesy of Sacred Hive" unless a specific photographer is
named in a caption we have supplied. These images are cleared for
editorial coverage of Sacred Hive and its events. They are not cleared
for advertising, merchandise, AI training, or resale. Do not crop a
person out of context or alter the image beyond normal colour and
cropping for layout.

  sacred-hive-eternal-nye-stage      Eternal NYE, Orlando Amphitheater
  sacred-hive-club-crowd-blue        Nashville club show
  sacred-hive-crowd-red-lasers       Crowd under red lasers
  sacred-hive-front-of-house         Front of house at a Sacred Hive night
  sacred-hive-warehouse-show         Warehouse show
  sound-haven-main-stage             Sound Haven, main stage
  sound-haven-fire-performance       Fire performance at Sound Haven
  dubaween-nashville                 Dubaween, Nashville
  sound-haven-live-painting          Live painting at Sound Haven


USING THE NAME
--------------
Write it "Sacred Hive". Two words, both capitalised. Not "SacredHive",
not "sacred hive", not "SACRED HIVE" outside a display setting that
uppercases everything anyway. The legal entity is Sacred Hive LLC; use
that only where a legal name is required.

"Sound Haven" and "Eternal NYE" are likewise two words each. "Dubaween"
is one word. "Hive Vibes" is two.


LINKS
-----
Site        sacredhiveofficial.com
Sound Haven soundhavenfestival.com
Dubaween    dubaween.com
Instagram   instagram.com/sacredhiveofficial
Facebook    facebook.com/sacredhiveofficial
X           x.com/Sacred_Hive
SoundCloud  soundcloud.com/sacredhiverecords


PERMISSION
----------
The logos and photographs in this kit are cleared for editorial use in
coverage of Sacred Hive, its events and its artists, and for use by
partners, venues and vendors in materials that promote a Sacred Hive
event. Anything else — merchandise, advertising outside an event we are
part of, or any use that implies endorsement — needs written permission
from us first. Ask: info@sacredhiveofficial.com
